UID, Amsterdam

Design management, Development concepts, Featured, Strategic design, Urban insights
Hospitality, Leisure, Residential, Retail, Urban design, Workplace
About This Project

Facing the Johan Cruijff Arena and right next to AFAS Live, OMC is developing Urban Interactive District. UID will be a mixed-use development for living, working and going out and will include apartments for starters and students, a theatre, leisure, offices and hospitality.


From the re-start of the project in 2016, ONE.GO advised the developer OMC on the positioning of the brand, the development of the program and the translation of the ambitions into inclusive and attractive buildings and public spaces.




Key facts:

140.000 sqm mixed-use development including apartments for starters and students, a 1600 seat musical theatre, multiple leisure units, offices and co-working places, Food & Beverage and hotel.



OMC is a joint venture of AM and Ballast Nedam development


Designers and consultants:

MVRDV (masterplan)

Gensler, NL architects, Neutelings Riedijk, MVRDV, Delva